Sometimes you need help from above.*
Have you noticed how many adverts are getting simpler, more direct, and you could almost say more spiritual?
Here are some examples, (with some slightly tongue in cheek scriptural and other religious comparisons).
‘Life is out there’ (Fat Face)
‘I am come that they might have life, and have it more abundantly’ John 10.10
‘He is the one who catches the wise in their craftiness’ 1 Corinthians 3.19
‘Because you’re worth it’ (L’Oréal)
‘You are worth more than many sparrows’ Matthew 10.31
‘It is what’s inside that counts’ (Tesco stopping bag)
‘The kingdom of heaven is within you’ Luke 17.21
Another, that made me instantly buy a tin of very mediocre Tesco biscuits..
‘If you think something is missing from your life.. it is almost always a biscuit’
‘There is a God shaped vacuum in the heart of every man which cannot be filled by any created thing, but only by God’ Pascal
There are many more once you start to look for them. This does raise a question, is this part of a movement in a predominantly secular society mocking and belittling faith, or is it more like the affectionate banter between friends, and an acknowledgement of the power of words in simple direct phases to go deep and change our mindset, and beyond this that there is something real in the language of faith. My feeling is that it is mainly the latter.
It is also possible for us to use these adverts as spiritual reminders, rather than inducements to buy more, ‘Unlearn’ can be call to free ourselves from excess mental baggage rather than a suggestion to see Ford as a maker of desirable Mustangs rather than boring Focuses and Mondeos.
It is also worth noting that the popularity of this kind of advertising could indicate that there is a larger appetite for things of the spirit than suggested by declining church attendance figures.
‘The harvest is out there!’
*London Air Ambulance advert
|Copyright © St. Mary's PCC, 2007
(contributors reserve their individual copyrights)